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20 Apr 2011 - 10:00

Danisco launches targeted probiotic solutions for the whole family

Operating at the forefront of the probiotic revolution, Danisco brings digestive and immune health benefits to the whole family with HOWARU® Balance, a new series of probiotic supplements that target the needs of all generations.

Each of the supplements in the series contains targeted combinations of two highly documented probiotic strains, accommodating the differing intestinal microflora of children, adults and seniors.

The digestive and immune-enhancing effects of Bifidobacterium lactis HN019 and Lactobacillus acidophilus NCFM® have been extensively evaluated in multiple gold-standard clinical studies.

Multiple health benefits

A convenient addition to the everyday diet, HOWARU® Balance for adults meets the needs of 18- to 55-year-old consumers. L. acidophilus NCFM and B. lactis HN019 have been shown to positively modulate gut microflora, resulting in enhanced levels of beneficial bacteria.

HOWARU® Balance combines the health-enhancing attributes of both strains to promote digestive and immune health in adults, helping them maintain an active, healthy lifestyle.

HOWARU® Balance Kids reinforces the microflora of toddlers to teenagers, whose immune systems are more often exposed to germs and pathogens in such places as day care centres and schools. It also contains an ideal prebiotic for kids – galacto-oligosaccharide (GOS) – giving an extra boost to the beneficial bacteria in the gastrointestinal tract.

For older adults and seniors, HOWARU® Balance Plus responds to a stage in life when colonic transit times tend to increase and the gut’s beneficial Bifidobacterium population starts to decline. The supplement includes Danisco’s unique prebiotic fibre Litesse® for an enhanced and sustained gastrointestinal benefit.

Successful showcase

“HOWARU® Balance and HOWARU® Balance Plus have already been showcased at Health Ingredients Europe and SupplySide West where they were very well received. We expect the same response to HOWARU® Balance Kids, which will be presented in worldwide tradeshows this year starting with Vitafoods Europe,” comments Kevin Mehring, Global Business Director, Supplements and Nutritionals.

Danisco is an acknowledged pioneer within the probiotic field. As the gastrointestinal system has become increasingly recognised as an active immune centre and as digestive stress amongst consumers worldwide accelerates, the focus on probiotics has grown.

Danisco continues to lead the way in developing innovative solutions for probiotic supplements that enhance general health and well-being.

Suitable formats

HOWARU® Balance probiotic supplements are available as a pre-blended concentrate, drum-to-hopper blends or in consumer-ready formats. The probiotic strains are highly stable in supplements, tablets and capsules.

For more information, visit www.daniscosupplements.com

For editorial enquiries, please contact:

Bob Tee
Encore Marketing Communications
4 Queens Court, Foxgrove Road
Beckenham, Kent BR3 5AX, UK
Email: roberttee@supanet.com

For product enquiries, please contact:

Sarah-Jane Jumppanen,
Communications Director, BioActives
Email: sarah.jane.jumppanen@danisco.com

Sarah Jane Jumppanen
Sarah Jane Jumppanen
Communications Director
+44 1737 227720
Reigate, United Kingdom