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07 Mar 2011 - 10:00

Global marketing agreement on vitamin K2 MK-7

Kappa Bioscience is the first company to have developed a synthetic form of vitamin K2 MK-7, with the same full bioavailability and bioequivalence as natural vitamin K2 MK-7, in a proprietary process. With the addition of this new very pure vitamin K2 MK-7 in their ActivK™ range, Danisco will be able to bring further opportunities to food manufacturers to expand the use of this highly functional vitamin in even more cost-effective ways.

“This new agreement between Danisco and Kappa Bioscience will enable the expansion of vitamin K2 into broad market segments. Not only will this aid the availability of a broader format of end products, it will also increase awareness and education amongst consumers, thus establishing this vitamin alongside many other highly functional  and necessary vitamins,” explains Peter Wisler, Director Business Development, Danisco Health & Nutrition.

Creating new market opportunities

It is Danisco’s ambition and focus to establish vitamin K2 as a household name within food manufacturers. The umbrella brand ActivK™ currently includes the natural form of vitamin K2 MK-7, best known for its high presence in the traditional Japanese food Natto, which is proven suitable in a wide range of food & dietary applications.

“Kappa and Danisco are in the process of gaining regulatory clearances in Europe and USA for this synthetic form of vitamin K2 MK-7, which we expect later this year, and with that will be ready to launch into the functional food markets,” adds Wisler.

EFSA stamp of approval

Vitamin K2, specifically the long chained menaquinones, are known to have crucial influence on bone and cardio functions, and recently, its importance was recognised by EFSA by granting a bone health claim for vitamin K. 

“Our agreement with Danisco reflects our shared commitment to boosting the portfolio of scientific evidence for vitamin K2,” comments Dr Egil Greve, CEO of Kappa Bioscience. “I strongly believe that together we can develop an exciting new ingredient category in the bone and cardiovascular health area, and that industry interest and confidence in vitamin K2 will grow following this co-operation,” adds Greve.

Editorial enquiries

Sarah-Jane Jumppanen,
Danisco BioActives
Email: sarah.jane.jumppanen@danisco.com

Egil Greve,
Kappa Bioscience
Email: egil.greve@kappabio.com

About Kappa BioScience

Kappa Bioscience is the innovative leader and first mover with high purity vitamin K2 as menaquinone-7 (MK-7). Kappa Bioscience is a Norwegian based entity with extensive knowledge about vitamins and vitamin K2 in particular. Kappa Bioscience is currently the only vendor with vitamin K2 as pure MK-7 in various formulations, following a traditional vitamin production process with proprietary and innovative new steps.

For more information about Kappa Bioscience, please visit www.kappabio.com

For more information on Danisco Health & Nutrition, please visit health webside

Sarah Jane Jumppanen
Sarah Jane Jumppanen
Communications Director
Direct:
+44 1737 227720
Location:
Reigate, United Kingdom