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20 Feb 2012 - 10:00

Customized ‘Cleaner Label’ Solutions for US Bakers

Pressure within the baking industry for ‘clean labeled’ products has never been greater, yet what constitutes ‘clean labeling’ is not clear cut.

To some manufacturers, a ‘clean label’ means using simple, easily recognizable ingredients. To others, it means a short ingredient deck, and still to others, it means stating ‘all natural’ on the label. This is why DuPont offers bakers customized solutions for ‘cleaner labels.’

“We believe that a one-size-fits-all solution for cleaner labeling in bakery products simply doesn’t work,” explains Troy Boutte, Ph.D., group manager, bakery, oils and fats, DuPont Nutrition & Health. “Each of our customers has their own brand-specific labeling goals, which differ because of their unique formulations and marketing strategies. The strength of DuPont is in being able to tailor ingredient solutions to help each manufacturer create the cleaner label they want.”

The extensive portfolio of DuPont™ Danisco® baking ingredients is unique in the industry, offering:

The breadth of applications expertise and scientific understanding of all these ingredients within a single organization is what gives DuPont the unmatched ability to help give bakers flexibility in creating the cleaner label they envision. “New ideas grow out of collaborations with customers and our dedicated baking ingredient experts,” said Boutte. “There is often a large gap between what off-the-shelf ingredients provide and what bakery manufacturers need to achieve the cleaner label they’ve defined for themselves. Customized solutions from DuPont fill that gap.”

More information or media enquiries

Rob Slemmons
DuPont Nutrition & Health
+1 913-738-3582

Kitty Kevin
Quiet Light Communications
+1 815-398-6860


DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable, bio-based ingredients and advanced microbial diagnostic solutions to provide safer, healthier and more nutritious food.  Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.

DuPont™ Danisco® is the brand for a range of products that help provide enhanced bioprotection, an improved nutritional profile, and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements and pet food.  Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of know-how across applications and processing. www.danisco.com

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

The DuPont Oval Logo, DuPont™ and Danisco® are registered trademarks or trademarks of DuPont or its affiliates.

Rob Slemmons
Rob Slemmons
DuPont Nutrition & Health
+1 913 738 3582
+913 449 0301
New Century, USA