DuPont Nutrition & Health, which includes the food ingredients of the Danisco company acquired by DuPont in 2011, has generated a new voice for the bakery industry with the launch of a targeted online knowledge resource. Bakery Performance shares the latest hands-on knowledge relevant to the bakery market in Europe and the Middle East.
By steering the platform purposefully away from product promotion, the DuPont editorial team has created an online tool focused entirely on the bakery industry’s practical challenges in meeting today’s trends.
First Edition on Pastry
The initial focus of the knowledge resource is pastry. In a series of articles, specialists from the DuPont bakery application centre provide processing tips, ingredient insights and updates on problem-solving solutions that are currently being tested.
Five editions of Bakery Performance are planned for 2012, each one dedicated to a specific driver of bakery market growth.
How to Outperform
“Our intention has been to create a knowledge tool that improver houses and industrial bakers will recognise as a source of valuable, objective advice about how to outperform on the bakery market,” said Anne Hoest Stenbaek, industry marketing manager, DuPont Nutrition & Health. “Providing industry insights, application knowledge and recipe ideas, Bakery Performance is intended to help industrial bakers maintain their competitive edge.”
Toward an Expert Community
DuPont has a well-established philosophy for sharing knowledge outside company walls. Bakery Performance extends the reach of the company’s application specialists even further.
To enable easy accessibility by bakery professionals throughout Europe and the Middle East, the knowledge resource is designed for viewing on laptops, tablets and mobile phones.
Find it at bakeryperformance.com.
DuPont™ Danisco® is the brand for a range of products that help provide enhanced bioprotection, an improved nutritional profile, and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements and pet food. Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of know-how across applications and processing. www.danisco.com
DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable, bio-based ingredients and advanced microbial diagnostic solutions to provide safer, healthier and more nutritious food. Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.