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17 Apr 2012 - 10:00

Campaign Excites Cost-Wise Dairy Manufacturers

DuPont Nutrition & Health is reaching out to dairy manufacturers in Europe and the Middle East with a campaign designed to counteract the impact of ongoing recession and the increasing price pressures largely brought to bear by discount supermarkets.

‘Do more with dairy’ is a targeted initiative that offers solutions in many of the areas where manufacturers eye opportunities to optimise their costs, whether reducing or replacing expensive ingredients, improving production yield or reducing waste.

Most importantly, the campaign emphasises ways to combine cost reduction with enhanced product quality and even a new point of difference. For example, recipes that cut down on expensive dairy fat also raise the healthy profile of the final product.

Five Inspiring Concepts
The campaign’s five inspirational concepts highlight innovative possibilities within dairy desserts, processed cheese, semi-hard cheese and yogurts.

“Cost optimisation is enormously important for the dairy industry. Many of our customers have expressed enthusiasm because our campaign includes really good products combined with significant cost savings,” said Linda Friis, senior application specialist at DuPont Nutrition & Health.

Winning Over Instability
Following the onslaught of the financial crisis in 2008, dairy manufacturers have lived with continuous instability on financial markets. Prices of raw materials, such as milk, milk-based ingredients and sugar, continue to rise. At the same time, the growth of discount supermarket chains has subjected manufacturers to increasing price pressures.

“We put ourselves in the customer’s shoes and look not just at our solutions but at the customer’s whole dairy formulation. The fact that we know exactly what’s happening on the market makes a good starting point for our dialogue with customers,” said Friis.

For more information about ‘Do more with dairy,’ contact signe.orberg@danisco.com

DuPont™ Danisco® is the brand for a range of products that help provide enhanced bioprotection, an improved nutritional profile, and better taste and texture with greater cost efficiency and lower environmental impact, meeting the needs of manufacturers of food and beverages, dietary supplements and pet food.  Through the work of the global network of food scientists and technologists in DuPont, the Danisco® range is supported by a uniquely broad spectrum of know-how across applications and processing. www.danisco.com

DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable, bio-based ingredients and advanced microbial diagnostic solutions to provide safer, healthier and more nutritious food.  Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

Richard Donovan
Richard Donovan
Communications Manager
+33 (0) 6 71 58 98 54
Paris, France