Danisco probiotics supplement milk drinks for kids

Danisco is targeting the market for healthy and convenient children’s beverages with the launch of its documented probiotic blend for milk in North America. Clinically proven to reduce cold and flu symptoms, HOWARU™ Protect is an effective supplement to children’s diets, particularly during the fall and winter.

The launch is a direct response to the growing parental focus on child health during the winter season. Incorporated in milk drinks, HOWARU™ Protect is a highly accessible probiotic source, capable of boosting the immune system.

Enhanced natural goodness

HOWARU™ Protect comes with strong health efficacy documentation. In a clinical study of wintertime respiratory tract infections in nursery school children, a daily dose of the Danisco probiotic contributed to a significant reduction in cold-associated symptoms, such as a runny nose, fever and cough. Sick days were almost halved and antibiotic prescriptions fell by 80%.

By adding HOWARU™ Protect to milk, dairy manufacturers can further enhance milk’s image of natural goodness – appealing to health-conscious parents keen to secure a balanced diet for their children. The ability of milk to secure excellent probiotic survival throughout shelf life also makes it an ideal carrier for probiotic cultures.

“As children move towards adolescence, they need to strengthen their bone health and their immune system. By consuming milk fortified with HOWARU™ Protect, they can do both,” says Peggy Steele, Global Probiotic Director at Danisco.

Concepts for young tastes

To inspire manufacturers in their product development, Danisco has produced a series of fun recipes using milk drink containing the probiotic culture. All the recipes are made for young tastes and suitable for children to make.

Danisco is a leading supplier of premium probiotic cultures to the food industry. The HOWARU™ range comprises three of the most documented commercial probiotic strains, recognised for their immune-modulating properties and long-proven efficacy in relation to gut health. A registered Danisco trademark, HOWARU™ is licensed to selected retailers or food and dietary supplement manufacturers.

For more information, visit www.howaru.com or contact

Nathalie Brosse
Tel: +33 6 77 79 76 33
E-mail: nathalie.brosse@danisco.com

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