Danisco launches Care4U™, the most comprehensive, all-natural range of food protection solutions

At FIE 2007, Danisco introduces a new label - Care4U™ - embracing its extensive range of natural food protectants.

Pizza in the making Stéphane Constant, vice-president of food protection at Danisco, describes the label as a dedicated approach to helping the food industry enhance its safety image while addressing the end consumer trend towards natural labelling.

“Care4U™ comprises products that enable our customers to achieve more consumer-friendly labelling in line with local regulations. Backed by our knowledge, technology and services, we believe it represents a series of values central to the food protection area - trust, sustainability, innovation and partnership,” he says.

The label targets the fresh dairy, cheese, meat, soup, sauces, dressings, oils & fats, baking and beverage sectors in particular. For those customers who enter a strategic partnership with Danisco, access will be given to the complete Care4U™ package - including a dedicated website containing scientific documentation of the protectants’ functionalities and benefits. Expert assistance with applications and local food regulations will also be available, along with analytical support to measure the efficacy of the Care4U™ range in the specific customer products.

Today’s trends suggest that natural food protection technologies are now well on the way to replacing synthetic preservatives, some of which have been linked with allergy, increased disease risk and the development of antibiotic resistance. Natural solutions currently account for 25% of the global one billion Euro market for food protectants as a whole and have an annual growth rate of 6-8% - around twice that of the food protection sector in total. At Danisco, food protection has long been high on the agenda - accounting for the company’s current ranking as the number one global supplier of natural food protection solutions.

Stéphane Constant will make a speech on “Nature & Science = Food protection” within the Natural Ingredients conferences on October 30th at 12.10 am, South Hall.