Danisco probiotics go multilingual on HOWARU.com website

Danisco has responded to the accelerating global development of its turnkey HOWARU™ Premium Probiotics licensing concept by launching five new language versions of its HOWARU.com website.

Now available in Chinese, Dutch, English, French, German and Spanish, the website provides information of use to the growing number of HOWARU™ licensees in their marketing activities as well as to consumers.

“Clear communication of the HOWARU™ health benefits and the scientific documentation supporting them is essential to raise consumer awareness and sales of probiotic-containing products,” says Nathalie Brosse, communication manager for Danisco Cultures Division.

“Our English website has served as a powerful communication tool for several years. With the addition of five new languages, HOWARU.com can better meet the needs of our licensees around the world and increase the end consumer understanding and awareness on probiotics.”

The HOWARU™ licensing concept

HOWARU™ is a registered Danisco trademark licensed to selected retailers or food and dietary supplement manufacturers.

Marks & Spencer in the UK, Cheng Guan in China, Purity Milk in the US or Soprole in Chile are among the current licensees that market probiotic-containing products with the HOWARU™ logo.

The HOWARU™ range comprises three of the most documented probiotic strains commercially available, recognised for their immune-modulating properties and long-proven efficacy on gut health.

The whole concept is supported by a global educational programme and marketing activities targeting consumers, health professionals and scientists, specifically in those countries where Danisco has licensed its HOWARU™ trademark.

For more information, see www.howaru.com or contact nathalie.brosse@danisco.com.

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