Vitafoods Preview

Danisco probiotics bring health to everyday life Danisco launches the HOWARU™ range on the dietary supplement market.

Powerful probiotic cultures from Danisco bring valuable opportunities to deliver good health and well-being. At Vitafoods International 2008, the leading ingredient supplier will present a series of highlights from its HOWARU™ probiotic range, including documented formulations that enhance immune health and reduce cold and flu symptoms.

After the renewal of the license agreement between Danisco and Fonterra, HOWARU™ Bifido and HOWARU™ Rhamnosus are now available for the first time to food supplement marketers. These premium probiotics offer extensive clinical documentation of their immune-enhancing properties coupled with Danisco’s unique branding program.

Another innovative development is HOWARU™ Protect, a probiotic patented formulation clinically proven to reduce cold-associated symptoms. A clinical study on children demonstrated that HOWARU™ Protect contributes to reduce the number of sick days by almost half and the number of antibiotic prescriptions by 80% for children under five.

For manufacturers looking for turn-key supplement concepts, Danisco will also introduce a newly developed range of bulk chewable tablets and flavoured powder sticks using Danisco exclusive formulations. “This is a complementary offer to our existing range of strains and formulations for the dietary supplement market”, says Scott Bush, Global Probiotic Dietary Supplements BU Director.

Visit Danisco at Vitafoods International 2008, in Geneva, Switzerland, stand no. 247. On May 8th at 2.35pm, Dr Sampo Lahtinen, Senior Scientist at Danisco Health & Nutrition will make a speech entitled: ‘HOWARU Premium Probiotics - Learn The Latest in Condition-Specific Clinical Studies: Allergy, Cold & Flu, IBS, Immune Boost’.