It is important for us to position ourselves as the market leader and to adapt to new consumption patterns, while at the same time attracting new customer groups. Thus, our task is not only to introduce new products, but also to create an identity around the products and strengthen their image.
Four areas are at the centre of the use of sugar:
- Home baking
- Desserts and ice cream
- Cooking
- Cold and hot drinks
Sugar consumption for cooking and desserts continues to rise.
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