Communicating the benefits of probiotics can be a tricky challenge. Our licensing program is designed to give all the help you need.
As a HOWARU® licensee, you gain access to our unique marketing concept and the right to employ our consumer-friendly HOWARU® logo on your product packaging and marketing material. The name itself — pronounced “how are you” — draws an immediate connection between your probiotic product and health.
For consumers, we have created an educational HOWARU® section.
Besides all that, we’re ready to provide you with formulation and application expertise, scientific claim support, regulatory assistance and the latest scientific data to catapult your products’ success.