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Licensing program

Communicating the benefits of probiotics can be a tricky challenge. Our licensing program is designed to give all the help you need.

As a HOWARU® licensee, you gain access to our unique marketing concept and the right to employ our consumer-friendly HOWARU® logo on your product packaging and marketing material. The name itself – pronounced “how are you” – draws an immediate connection between your probiotic product and health.

For consumers, we have created an educational HOWARU® section

Besides all that, we’re ready to provide you with formulation and application expertise, scientific claim support, regulatory assistance and the latest scientific data to catapult your products’ success.