Great-tasting beverages at refreshing low cost

Recession-conscious consumers are spending less on bottled water and are on the lookout for more high-value beverage products. As the beverage industry feels the pressure, Danisco has many opportunities to help manufacturers maintain and develop their market share.

Optimise the fruit
Expensive fruit is an obvious cost reduction target. Danisco has put together a concept that draws on GRINDSTED® JU Stabilisers to cut the juice content of fruit drinks. As a practical example of the benefits, a Danisco demokit shows how 10% fruit reduction in a mango drink gives cost savings of 23%, all while maintaining the original viscosity, texture, mouthfeel and flavour release.

Another option is to make the most of citrus fruit, apple and pears by applying Danisco’s PECTOZYME™ Pectolytic Enzymes for maximum juice extraction. Additional processing benefits that boost manufacturer profits include easier ultra-filtration and faster throughput.

Healthy, tasty and homemade
With consumers now turning away from bottled water, interest is growing in homemade-style powdered beverages where plain tap water is a key ingredient. The Danisco stabilisers GRINDSTED® BEV 150 and GRINDSTED® Xanthan Ultra contribute the desired sensory properties and stability.

Good-value homemade beverages bring an extra dimension in the shape of individual consumer choice. Flavoured or non-flavoured sprinkles containing HOWARU™ Premium Probiotics or the prebiotic fibre Litesse® polydextrose give consumers a range of health and taste options.

Danisco has expanded the sprinkles concept with the launch of an innovative probiotic straw containing a daily dose of HOWARU™. The probiotics are released when a beverage is drunk through the straw.

Low-cost innovation
For manufacturers, the ready-made sprinkle and straw concept offers a great chance to give beverage products an exciting, innovative twist without costly investments in product development.

Danisco has put together a comprehensive programme of cost-cutting solutions designed to beat the recession. See our new website dedicated value improvement on www.danisco.com/value

For more information, please contact:
Marie Jane Fallourd , Dessert & Beverage Group Manager
Tel: +33 1 56 60 4790
E-mail: MARIE.JANE.FALLOURD@DANISCO.COM

Business update in English