24 July 2003 - 00:00
Benefat® - A low-calorie alternative
Danisco looks forward to offering a new innovative low-calorie fat, Salatrim, to the European confectionery and bakery industry. The product, which is patented, will be sold under the name Benefat®.
Following a recent positive opinion expressed in the EU´s Standing Committee on the Food Chain and Animal Health, Danisco looks forward to offering a new innovative low-calorie fat, Salatrim, to the European confectionery and bakery industry. The product, which is patented, will be sold under the name Benefat® .
Benefat® meets the desired quality of taste
Fat is important in that it provides food with a good taste, but with lifestyle-related obesity becoming a still more serious problem, the food industry looks for alternatives to ordinary fat. Unlike traditional fat replacers that typically cannot match the taste profile of fat, Benefat® meets the desired quality of taste, as its structure resembles that of fat. Another advantage is that the product does not contain trans fatty acids, which through legislation is sought reduced as much as possible.
An alternative to conventional fat in the diet
President Torben Svejgaard, Danisco Emulsifiers, says:
´Benefat® is a constructive fat-based alternative to conventional fat in the diet. Benefat® offers food processors a safe and effective way of improving the nutritional profile of foods without compromising taste, as the calorie value is one third lower than ordinary fat.´
Benefat® are targeted at adults who want to fight obesity
Fat plays an important role in certain products. More than 30 per cent of a normal chocolate bar and 15 per cent of a biscuit is fat. This can successfully be replaced by Benefat®. Products containing Benefat® are targeted at adults who want to fight obesity and still be able to enjoy a treat now and then. All the components in Benefat® are present in the foods we normally consume.
Well received by US consumers
Benefat® has been sold on the US market for years and has been well received by consumers. With the approval from the EU, the product can be launched in Europe in a few months.
´We expect annual sales of between EUR 7 and 14 million after an introduction period of two-four years. This corresponds to approximately 0.1 per cent of the market for chocolate and cakes,´ says Torben Svejgaard.
For further information, please contact:
Torben Svejgaard, President, Danisco Emulsifiers, +45 8943 5500, mobile +45 2360 0495
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