Vision and values

Becoming First choice

Our vision is to be the first choice provider of bio-based ingredients to industry globally.

We want to be first choice for our customers, employees, investors and our suppliers.

Customer demands

Our customers’ First choice is a partner:

• with a vast and innovative product portfolio
• who supports them all the way to application
• who helps them optimise their knowledge and turn it into new solutions
• who acts fast
• with high standards in sustainability
• with knowledge of the customer's business and production

Our unique position

We have an exciting and challenging future as a multinational leader:

• We have an attractive product portfolio
• We possess a high level of expertise
• We hold leading positions
• We have unsurpassed market presence
• We represent great cultural diversity
• We have strong customer relations and knowledge of the customer's business

The combination and interrelationship of our three units – BioActives, Enablers and Genencor – create unique solutions that make Danisco industry’s First choice.

Read more about our vision - mission - strategy.

Our values

Our core values define who we are, what we do, and how we do it. They guide our relationships with customers, stakeholders and each other. Danisco's five core values are:

• We create value
• We are innovative
• We build competencise
• We take responsiblility
• We believe in dialgue

Read more about how we live our values.